BEING
BABCOCK
BEHAVIOURS
BOOKLET

Babcock asked us to help redesign their Performance Development Review booklet to make it easier to navigate and understand.


The challenge was to make the necessarily dry content engaging and easy to navigate. We decided the best way to do this was to use lovely bold imagery throughout the booklet. Not only does this increase interest and engagement, it also aids navigation and helps to make the layout of the booklet very consistent.