Should you meet the BRC team, you’d find them to be enthusiastic, energetic, friendly, warm, fun and professional. But that wasn’t what the original branding reflected.
Our rebranding set out to communicate the vibrancy in the business’s culture. Their ultimate business is in bringing people together – looking after candidates as well as their customers. The BRC teardrop logo, with its many radii, rounded wordmark and crisp edges, communicates a friendly, modern approachability.
The rebrand project encompassed BRC’s web site, interior decor and signage, brochures, application forms, exhibition banners and advertising.