EllisJames has supported Oscar Mayer’s new product development teams for many years.
Oscar Mayer Quality Foods specialises in making and developing retailer label prepared foods for the UK’s major retailers, including Waitrose, Tesco, Morrisons, Aldi, ASDA and Greggs.
In the highly competitive categories of ready meals and food-to-go, Oscar Mayer must maintain a continual evolution of new products to entice consumers. Consumer research, niche identification, and responses to new developments in nutrition science, cultural influences and trends must be brought together in compelling offerings every year.
But in order to make it to shelf, or to land that contract, Oscar Mayer must first ‘sell’ those concepts to their customers. And that’s where EllisJames comes in. For a number of years now, we have worked closely with the new product development team to help visualise, articulate and position their concepts for the retailers.