Re-branding and bringing to life this small technology company with a human-centered ethos.
XOR Systems is a fantastic small technology company who love nothing more than solving technical challenges – creating and embedding technology to bring their client’s bright ideas to life.
Unusually for such a technology focused company, they have a strong ethos of putting people first and designing their solutions with human interaction and behaviour at the forefront.
We worked closely with them to expand upon the existing logo, write a strapline that reflects their values: ‘Bringing life to technology’, and to create a set of bright, dynamic and engaging colours, all wrapped up in an easy to use brand guidelines document.
We also developed a highly engaging diagram that works as a visual metaphor for the process by which they develop their technological solutions, which ended up affectionately being called ‘the squid’.