The workshop guides delegates in a collaborative forum through the Design Thinking process to help define a problem, derive empathetic insights to target audiences, customers and users, refocus mindsets and break out of channelled or stagnant thinking.
When faced with a new problem, internal teams can find it difficult to coalesce their mindsets behind a unified strategy, vision or even understanding of the true nature of the problem. The Design Thinking process has been proven to be enormously effective in providing the structure required to work through such problems empathetically, pragmatically, and creatively, to produce truly effective solutions.
What sort of problems?
The Discovery workshop is particularly useful for the following scenarios:
You’ve got a brand, but you don’t really understand it. You struggle with defining its purpose, its mission, its vision or its values, and you wouldn’t be sure what to do with them even if you could. You’re proud of the work you do, but you’re too close to the business to understand the real-world difference it makes to other people. Consequently, you struggle to agree on a clear strategy for how you take the business forward and how you engage your staff and your customers.
You want to engage a target audience with a specific initiative. The audience could be internal or external, but ultimately, it’s crucial that you engage them effectively to see change in mindset, behaviour or perception.
You’d like to innovate your offering and carve a new niche or break new ground for the products, services or customer experiences that you offer, but you struggle to break your mindset out of familiar territories.
You have customers you want to engage in a more effective way, but don’t understand where the opportunities exist. Or you’ve got users and you want to improve their experience with your product. Or you might be developing a new product and want some insights to how you can improve your offering.
Creative unblocking and idea generation
It’s common that teams will find themselves going in circles – orbiting a problem, without actually being able to penetrate to a real solution. Discovery workshops can help break out of this cycle and open new avenues of exploration.
Outline of content
Workshops take approximately 6 hours and include a mixture of facilitator-led insights from Design Thinking practice, interactive challenges, collaborative working and group debate.
It will give participants structures for breaking the problem-solving process down into manageable and disciplined chunks; techniques for changing mindset to enable an unbiased and human-centred approach; and elevate their confidence when faced with future problems.
During the workshops, participants will:
- Express their hopes for what the eventual solution will deliver and inspire
- Identify the key profiles of their target audiences
- Develop empathetic understanding of those individuals and create empathy
- maps to better understand their mindsets, challenges, pains and opportunities to reach them
- Define the brief for the challenge in relation to the target audience
- Be creative, generating a wealth of ideas to deliver an effective solution
- Consider, assess and debate their ideas and refine a shortlist of routes to progress
Afterwards, EllisJames will collate the content generated during the workshop and make recommendations for how to progress.
Call or email us to book now:
Ideally, the workshops are best held off-site from your normal business premises. We have significant discounts on meeting rooms at The Bristol & Bath Science Park, should you wish to consider having your workshops here.
To get the most value from your workshop, we recommend a groups of between 8 and 16 participants with a good mix of diversity among them, in terms of role within your organisation as much as age, gender and ethnicity.
Travel and other disbursements are not included in this price.